lead generation
Increase brochures and catalog requests, and capture more qualified leads
Make your offers more accessible with simple, engaging forms. In just a few clicks, visitors can request your brochure and turn into qualified leads for your sales teams. A powerful lead generation tool for brochure and B2C catalog requests.
- Create customized forms tailored to your products or services.
- Test multiple versions to maximize inquiries and reduce your cost per lead.
- Offer a smooth, professional experience that turns curiosity into an instant request for information.
Turning a brochure request into a qualified lead
Requesting a catalog or brochure is often the first step for a B2C prospect. It’s also an ideal opportunity to get to know them better, without making the process too cumbersome. With Blastform, you can add two or three useful questions at just the right moment, while keeping the form short and simple.
Questions That Enrich the Profile
Interests, current projects, purchase timeline: this information helps ensure the right brochure is sent and triggers an appropriate follow-up. The conditional logic displays questions based on the initial responses.
- Select a brochure or product line to personalize the mailing
- Preferred format (paper or digital), to keep your printing costs under control
- Mailing address with autocomplete to prevent delivery errors
Follow up at the right time
Leads are sent directly to your email marketing tool or CRM. You can follow up with a nurturing sequence, then a phone call for the most engaged contacts.
Frequently Asked Questions
Can we offer an immediate download? Yes, the thank-you page can display the download link as soon as the form is submitted.
How do we collect a compliant opt-in? An unchecked consent box is recorded with each lead, along with its timestamp.